Not a day passes without a new category on our blog. This one is called ‘In Da Club’. And yes, the title is a reference to a rap song. After heated discussion with the head of our marketing department, we are being pushed to broaden our approach in order to attract a wider target audience (and subsequently increase ad revenues). This of course is not uncommon for a business to have to refocus and revisit their targeting, especially if it was not clearly identified in the beginning stages of their launch.

We have been told that it is necessary to find the right balance when defining our target market in a way that causes our audience to recognize that we are talking specifically to them. Therefore introducing references to Hip Hop seems like a super-excellent solution. I mean, seriously. Who is interested in disco edits these days?

That leaves me to conclude this post with a statement of intent for the aforementioned category. To woe the intelligentsia at the other end of our reader demographic I would hereby like to take the opportunity to quote Horace and merely say that we are difficili, queruli, laudatori temporis acti. Se puero, castigator, cesorque minoruri.* (Grumbler, inclined to praise the way of the world when they were boys, to play the critics and to be censors of a new generation). Word!